For years clients have asked me to engage in executive coaching and my answer has always been the same: NO.
Why you may ask? Because most coaching engagements are bad deals from the outset. They are doomed to failure before they even start. And since I respect my clients and always endeavor to spend their money as if it was my own, I could not ethically take money on an Indiana Jones type quest – except without any excitement or even the prospect of success.
But then I started thinking: What if you could ensure success before you start?
Crazy idea right? I mean if you were assured of success why would you even need a coach? Well, since success in leadership is not a winner takes all experience, we could accelerate a client’s path to success and help them avoid the mistakes that are too often only learned from bruised knees and running through the jungle being chased by aboriginals. (I know, if you are under 40 and not an action movie junkie that reference was totally lost on you). Moving on…
The question is how do you ensure success prior to starting? I needed a litmus test. Since there is no such thing as a question without an answer, I soon was able to scope out a simple 5 part test that would allow me to select ONLY clients that I was assured to be successful working with. I am going to share these with you from the ‘dark side’. In other words, I am going to share with you how to make sure you waste your money – which will make the point of what you need to do to ‘not’ waste your money. Here are the 5 Sure Fire Ways to Waste Money on Executive Coaching:
#1: Invest in the wrong person for the wrong reasons.
Too often organizations decide to engage an outside coach to ‘fix’ an individual. What I mean by that, is they hire a coach to help someone play nicer in the sandbox with others. Coaching is most likely to be successful when the person being coached is very valuable to the organization’s success – both in terms of current performance and also future performance. Never choose a person that is disruptive and not particularly key to driving performance – even if they are damaging performance through their behavior.
#2: Invest in fuzzy goals.
Here is a great example of a fuzzy goal: They just need to be nicer. Nicer is not a goal.